Living Proof is a line of ground-breaking anti-frizz haircare. Lead scientists have worked together, discovering a new PolyfluoroEster molecule that drastically changes how haircare works. As the first new anti-frizz technology in 30 years, you can understand why we're so excited about it! Even Allure agrees as it awarded Living Proof's No Frizz the prestigious 2008 Beauty Breakthrough Award. Why wait any longer to have truly frizz-free hair?