Keep them guessing – one part sophisticate, one part punk. Radiate elegance. Exude confidence – and above all let the beauty you love be what we do. Introducing Sultra – a lavish line of hair heat styling tools and shaping products designed to mend and defend the hair from thermal stress.

Sultra represents the New Cult of Beauty, offering you the most advanced styling appliances on the market including blow dryers and styling irons with an edge towards what’s hot in fashion. This sophisticated, edgy, luxury brand features exclusive Kyocera® Ceramic Technology in its styling irons and Patent-Pending Technology with Ionic and Ceramic Infrared Generators in its premier dryers. Sultra’s high quality tools reduce styling time while protecting and repairing the hair with every step.