Started in 1991 with only one product (lip balm), Mad Gabs has grown into a highly successful company that now offers products ranging from the initial Lip Balm to Hand and Body Balm to the new Moose Smooch. All Mad Gab's products are free of petroleum or petroleum derivatives, synthetics, artificial flavors, and fragrance oils and use only pure, easy-to-pronounce ingredients. Their products are never tested on animals and have simple, gentle formulas, and are packaged in recyclable containers.