Fresh Body Market uses only real fresh fruit and vegetables (organic when feasible) to provide skin with the most nutrients possible. The benefit of each ingredient is explained on the "skin nutrition label" which has become the company's trademark. The environmentally-friendly packaging is modeled after food containers to emphasize the freshness of the products. In fact, the products are so fresh that an expiration date is on each label. Fresh Body Market gives a whole new meaning to 'fresh produce!'